What is margin management?
Margin management ensures that your advertising efforts contribute positively to your bottom line.
Margin management is a strategy that ensures your advertising bids are based on what a sale is actually worth rather than just top-line revenue.
This approach allows you to shield unprofitable products from being promoted, ensuring that only those which provide value are advertised.
By focusing on your landed COGS, you align your advertising with actual profitability.
Engaging with experts can help put margin management strategies into practice and maximize your returns.
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